Cyber slacker says “so long, farewell”

It’s true… I rarely update this blog anymore. I’ve decided to retire it and move on to bigger and better things.  For more frequent updates and insight into my daily ramblings, please follow me on Twitter.

New niche blog coming soon. The focus will not be “using PR to talk about PR to people working in PR.”

Snow not an excuse to skip workout

Shoveling snow can slim your arms, tighten your abs and improve your cardiovascular strength.    While potentially dangerous for the elderly or ill, young urbanites yield great results by approaching snow removal as they do a session at the gym. 

Snow is heavy — and its removal inevitable.  The trick is not to approach snow removal with frustration, instead, work it into your schedule — your workout schedule, that is. 

While shoveling, concentrate on your form and breathing, stay hydrated and stop when needed.

At the end, you’ll walk away feeling a great sense of accomplishment.  You may end up doing your neighbor’s walkway too! 

Once you start, it’s easy and fun to keep going.   So, bundle up, grab your shovel and hit the pavement — literally.

*As I shoveled my walkway for the third time tonight, I realized how the past eight months of PR training have affected the way my brain functions. You have just read my PR pitch for the benefits of shoveling your driveway. 

Hollywood: A thin line between transparency and voyeurism

I was never a fan of Britney Spears’ music.  That was, until last year’s hit song Gimmie More.  Needless to say, its appeal didn’t last long.  I did, however, walk away with a new found appreciation of Spears. 

On the verge of a come-back, she sadly fell into a self-propelling tail-spin.  Swarmed by paparazzi and fans hoping to catch her next misstep, Spears has become the infamous train-wreck of the year.

As a PR student, I can’t help but think about her publicist.  We have studied the concepts of key messaging, media training and crisis management. Not once have I heard a well-prepared articulate statement from the Spears camp. 

Two questions come to mind. Is it possible that her PR team is sabotaging her? Or, more likely, is it possible that Spears is ignoring advice from her advisors?

Whatever the case, of which the latter is more plausible, Spears is arguably unstable.  I wonder why the public doesn’t recognize the red flags and boycott this feeding frenzy.

My question, budding and seasoned practitioners, is how would you take charge of this situation?