How I see it, as I see it.

Yelp, I can find it

July 22, 2008 · 1 Comment

Whether you’re looking for a bakery, ice cream parlor or bike rental kiosk, Yelp can help. 

For those of you who aren’t familiar with it, Yelp is “a user-generated database of customer reviews of local businesses, first launched in October 2004. Users rate and leave reviews for local businesses, participate in forums, and can generally get social around local businesses.” (TechCrunch, July 2008)

In other words, social media at it’s finest!

I only learned about the Web site a few months ago.  Being digitally aware, but less inclined to try every new thing, I didn’t pay much attention.  That has all changed since I moved to New York.  Now, I use it for everything.  I even used it to find the perfect Country dive-bar to take my dad to during his visit.  The bar, and Yelp, delivered.

Generally, I use Yelp at home to map out different destinations, then hit the road.  However, this is no longer necessary, if you’re a lucky owner of a new iPhone.  The free application is one of many that are taking social media to the next stage – mobility. 

How has Yelp helped you?

Categories: PR · Web 2.0
Tagged: , , , , ,

1 response so far ↓

  • Bill Kellinger // August 12, 2008 at 6:43 pm | Reply

    Here is an example of how Yelp operates. Paid Yelpers communicate on a Yelp Topic Site ( http://www.yelp.com/topic ) .
    Below, 3 Yelpers who have never been in a certain establishment ( Razzberry Lips) plot revenge because of the bad press brought to Yelp by this establishment .
    The worst part is that these are either Paid Yelpers or your common everyday non paid Yelper who “hang out “ in the Yelp “ether” . They hide behind Fairy Tale names and identities . They premeditate , coordinate and target rage and vitriol on businesses they have never even patronized ! :
    Linda “JuRae” L. says:
    Oh yeah, I totally want ROTD now! aargh!
    4 hours ago Jack “.” W. says:
    wtf thats some fuct up shit yo fuck rasberry lips imma give them a 1 star

    08/11/2008 Sun E. says:

    Glad you posted this here, Linda.

    As per your words…
    “For this business owner to go on the news and cry about this
    forum because she didn’t like the negative post…..
    You have my vote for ROTD!

    If you’re wondering what ROTD means , I found these definitions on the web:
    ROTD Rage of the Dragons (game)
    ROTD Requiem of the Dead (game)
    ROTD Return of the Dragons (gaming, Warcraft III Campaign)
    ROTD Review of the Day
    ATTENTION TO ALL BUSINESS OWNERS:
    YELP IS NOT YOUR FRIEND . THEY ARE IN FACT PREYING ON YOU BY PAYING / ENCOURAGING UNEDUCATED , IMMATURE HATE FILLED “YELPERS” TO POST LIBELOUS REVIEWS ON RANDOM BUSINESSES SO THEY CAN THEN ATTEMPT TO SELL THEM BUSINESS OWNER ACCOUNTS TO DELETE THESE NEGATIVE REVIEWS.

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